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UK Search Spend Up 21% from Last Year

Alex Christie

20 April 2010

A recent Q1 2010 report by UK Agency Efficient frontier has released their search engine performance report detailing a 21% rise in search spend.

Google CFO Patrick Pichette has attributed that part of the reason for the improvement for Google at least, was largely due to big-brands with deep pockets investing in online marketing. “Large advertisers have come back in force versus last year,” he said.

This is a sign of things to come, if the search market can grow 21% during a recession, what is it going to do this year?

Have a look at our numerous white papers on search for more clarity on search marketing in the UK…

Tags: 21%, SEM, spend


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