UK Search Spend Up 21% from Last Year
A recent Q1 2010 report by UK Agency Efficient frontier has released their search engine performance report detailing a 21% rise in search spend.
Google CFO Patrick Pichette has attributed that part of the reason for the improvement for Google at least, was largely due to big-brands with deep pockets investing in online marketing. “Large advertisers have come back in force versus last year,” he said.
This is a sign of things to come, if the search market can grow 21% during a recession, what is it going to do this year?
Have a look at our numerous white papers on search for more clarity on search marketing in the UK…