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It’s official: The speed of your site affects your rankings

Alex Christie

12 April 2010

Late last year there was a lot of talk about the speed of a site helping toward rankings. Google has recently added ‘site speed’ into their search ranking algorithms, and officially announced that speed is now a factor.

The speed of a website is important to not only site owners, but to everyone online. Google’s done some research and found that users that come across slow sites spend less time at the site, and vice versa. Not only that, according to recent data it also reduces operating costs.

Here are a few tools provided by Google to test the speed of your website:

  • Page Speed, an open source Firefox/Firebug add-on that evaluates the performance of web pages and gives suggestions for improvement.
  • YSlow, a free tool from Yahoo! that suggests ways to improve website speed.
  • WebPagetest shows a waterfall view of your pages’ load performance plus an optimization checklist.
  • In Webmaster Tools, Labs > Site Performance shows the speed of your website as experienced by users around the world as in the chart below. We’ve also blogged about site performance.

Less than 1% of search queries are affected by site speed, and the new signal only applies for visitors searching in English in Google.com – for now.

Tags: Google


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