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Google offers ‘similar’ pages

Annie Wakefield
Digital Marketing Manager
28 April 2010

There is no doubt that one of the best things about the internet is having a choice. I’m pretty certain there’s a website out there dedicated to absolutely anything you can think of (or at the very least a Facebook page). There are also many websites discussing, selling and promoting the exact same thing.

So how does one find all the sites that are related to the one subject you are looking for? Well, as usual, Google has the answer.

According to the official Google blog Google launched a search feature this week that helps users to easily find new websites that are similar to the ones they’ve already found. I haven’t spotted this feature just yet, so I’m going to quote Google as they explain how to use this new feature:

“With the recent earthquakes around the world, many of us have been looking for international relief organizations. We knew that Direct Relief International has been actively involved in Haiti, so we started off by searching for [direct relief international]. The first result on the page linked us to the Direct Relief website, where we found many ways to help in Haiti. But what if one wants to support several organizations? If you click the “Similar” link that’s on the same line as the “www.directrelief.org/” URL, you’ll find other nonprofits that are also involved in relief efforts.”

Google claims to have offered a “Similar” feature on results for a while now, but it hasn’t been too visible. Since the company has been continuously improving this feature and the people at Google think it’s really useful, they’re now going to start showing these alternative sites more prominently: “starting this week, for queries where similar sites are likely to be helpful, we’ll display a list of “Pages similar” at the bottom of the results page.”

For example, this is the list of sites similar to Direct Relief International:


Google hopes this feature helps users discover many new and useful websites and get a better understanding of all the choices the web has to offer.

Tags: Google


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