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Google buys UK visual search engine

Alex Christie

13 April 2010

Google announced this week that the search engine plans to buy the UK based visual search engine company called PlinkArt, making it the first UK based company to be acquired by Google.

PlinkArt is just four months old and is currently available as an application on Google’s mobile platform Android. It allows users to identify works of art by photographing them with their mobile phone.

The company founders will also be working to improve Google ‘Goggles’,  helping the team to build a visual search application that willallow mobile users to search the internet using photos instead of words.

Plink founders Mark Cummins and James Philbin are very excited about the changes. “We’re looking forward to helping the Goggles team build a visual search engine that works not just for paintings or book covers, but for everything you see around you. There are beautiful things to be done with computer vision – it’s going to be a lot of fun!” they said on their blog.

Google’s head of corporate development for Europe, the Middle East and Africa, Anil Hansjee, has said it’s time to be “much more optimistic about the European tech start-up scene. There is a lot of innovation here and now the tech eco-system across academia, corporates, start-ups, venture capital and government is responding and supporting this effort.”

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