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Facebook gets even more connected

Annie Wakefield
Digital Marketing Manager
20 April 2010

Facebook is about making connections. And as Facebook has evolved over the years, these connections have extended beyond the realm of people you know, to include organisations, interests and more. Pages and groups are two examples.

Now, the people at Facebook have just announced two new features: Community Pages and More Connected Profiles

Community Pages

Community Pages are a ‘new type’ of Facebook Page, according tot heir blog,  dedicated to a topic or experience that is owned collectively by the community connected to it. Just like official Pages for businesses, organisations and public figures, Community Pages let you connect with others who share similar interests and experiences. Examples include experiences such as cooking or learning a new language.

Community Pages are still in beta, but Facebook’s long-term goal is to make them the best collection of shared knowledge on a topic. At first the community pages will be showing Wikipedia information, but will soon start looking for people who are passionate about any of these topics to sign up to contribute to the Page.

More Connected Profiles

Facebook reports that more than three times as many Facebook members have connected to Facebook Pages, such as those for bands, non-profits, universities and so on as have added these under their interests. Now Facebook claims to have improved the profile, to make it even easier to display your affiliations.

Certain parts of one’s profile, including current city, hometown, education and work, and likes and interests, will contain “connections.” These connections are actually Pages, so a profile will become immediately more connected to these places, things and experiences. Facebook has also replaced the expression “Become a Fan” for Pages with “Like.” Clicking “Like” on a Page adds that connection to the related area of your profile’s Info section.

One question I would like to raise is whether or not Facebook has plans to curb the rampant creation of Facebook Pages and Groups which are all alike. At the moment anyone can become the creator of a new Page just by adding an exclamation mark or misspelling to an existing Page name (Gwen Stafani taught me how to spell bananas and Gwen Stefani Taught Me How To Spell B-A-N-A-N-A-S), or creating it in incorrect category. I’m hoping there will be some measure of control over the Community Pages – like there is on Wikipedia.

What is your take on these new features?

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