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Twitter, Twitter, everywhere…

Annie Wakefield
Digital Marketing Manager
16 March 2010

The founder of  Twitter has announced another new feature to be added to the popular social media platform. In a low key session at the SXSW event this week, Evan Williams explained how @Anywhere has been developed as a new framework for adding the Twitter experience anywhere on the web.

Apparently, operators of third-party websites will be able to add @Anywhere to their sites by adding a ‘few lines of Javascript” allowing Twitter to integrate some basic functionality – which means Twitter users can tweet without having to navigate away from a page.

The Twitter blog illustrates the idea by suggesting that @Anywhere will, for example, let you follow journalists from their bylines or to tweet about a video without interrupting it.

This set-up seems similar to the way Facebook Connect allows Facebook users to sign into other Websites using their Facebook accounts. I must add, that when Facebook connect started, it caused a bit of a privacy hoo-ha, due to people not knowing when it was updating their Facebook from third party sites. This on the other hand should have none of the privacy issues to worry about.

The official Twitter blog says “when we’re ready to launch, initial participating sites will include Amazon, AdAge, Bing, Citysearch, Digg, eBay, The Huffington Post, Meebo, MSNBC.com, The New York Times, Salesforce.com, Yahoo!, and YouTube.” Well, that covers a good few of our favourites, doesn’t it?

Personally, I see two good things about this function:

Online publishers will benefit because they are keeping their readers engaged, and I reckon they might just pay for the privilege.

It gives us Tweeters more flexibility – we can tweet immediately about the page without leaving it and we don’t have to navigate away from the page that interests us to find other people who are also interested.

As yet though, there is no word on when the function will be launched.

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