Google Credit Card Comparison Tool
Compare Credit Cards with Google
When you click through from the ad you get into a table of results, see below.
Looks like it is for UK only credit cards.
There are a number of options available to refine your search such as Purchase Rate, APR, Airmiles, Cashback or Amex, Mastercard etc
And you can also add in your own details such as income, age and employment status probaly as some sort of filter as to what you are qualified for.
You can select which credit cards you want to compare and more information is offered.
And of course you can apply which takes you through to the card site.
So a couple of questions out of this. Is this just the start of a broader Google comparison suite aimed at taking on the aggregators? How do you get your listed on this tool? What are the costs? Does Google pay the full whack for a #1 listing in the sponsored results? Will people actually use this as well as or instead of sites such as Moneysupermarket?
Watch this space, Google is making a big move here and it could be just the start.
More information on this from Google here.