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Facebook dominates UK mobile internet use

Annie Wakefield
Digital Marketing Manager
8 February 2010

And when I say dominates… I do mean dominates.

Data from a survey by GMSA has revealed that Facebook accounts for nearly half of all the time people in the UK spend online using their phones.

Mobile phone users in the UK spent around 2.2 billion minutes browsing the social network – in December 2009 alone.

The closest contender for attention is Google, with people spending 395 million minutes on google sites. Next up is Microsoft with sites attracting a miserly 165m minutes of mobile face time, then Orange sites with just 138m minutes and AOL (and Bebo) with no more than 106m minutes on average.

Facebook completely dominated the statistics. And not just for the most time spent on the site they also racked up the most unique visitors (5 million in December 09), the highest number of pages viewed (2.6 million in December 09).

Others sites that appeared in the top ten included Yahoo, eBay, Vodafone and Apple. The sites in the top ten accounted for 70% of usage.

In the spirit of reporting on reports, another survey has found that a third of 16 to 35 year olds regularly access Facebook and Twitter via their mobile. Mobile research firm CCS Insight found that access to social networking sites was driving the take-up of mobile internet services. And apparently, Facebook is more popular than Bebo, MySpace and Twitter – combined.

This shouldn’t come as too much of a surprise considering that mobile internet use is growing. This increase is driven largely by the rise of smartphone devices, which are now used by one fifth of the total UK mobile subscriber base.
These stats, gleaned from comScore’s MobiLens survey, show that while smartphone users represent just 29 per cent of the UK total mobile Internet audience, they accounted for 47 per cent of total page views, and 51 per cent of the total time spent online in December 2009.

So, do YOU have a mobile link to the web?

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