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Facebook – 6 years of social

Alex Christie

5 February 2010

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In the last 10 years the internet has changed our lives drastically and become an integral part of our modern living. Those, like us, who work online know this all too well. An area of the online world that has exploded over the past year or three is social media. And leading the charge is none other than the six year old social media giant Facebook.

Tamar’s Cape Town office social team spent the morning at the Facebook/Habari  Media launch and a lot of very interesting facts came to light. This is what we learnt:

•    If  Facebook were a country it would be the world’s 4th largest, coming in between the United States and Indonesia

•    54% of bloggers update their content daily*

•    Facebook had 350 million active users in Dec 2009

•    Only 27% of Facebook users are in the USA

•    Users translated Facebook into Spanish in 2 weeks, German in 2 days, French in 6 hours

•    Over 2 billion photos are added to Facebook per month

•    Farmville on Facebook has 80 million users

•    Years to Reach 50 million Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…  Facebook added 100 million users in less than 9 months… iPhone applications hit 1 billion in 9 months*

•    Social Media has overtaken porn as the #1 activity on the Web*

•    1 in 8 American couples met through social media last year*

•    Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the  population of Ireland, Norway, and Panama.

Clearly, “socialnomics” is not a fad.  So what does it mean? Social media is changing the online world and one side effect is that the power to define and control a brand is shifting from corporations and institutions to individuals and communities. Research has shown that 60% of people are more likely to listen to word of mouth over any other source.

With 150 million search queries per day, Facebook is also beating Google on a CPA basis – hands down. The social media platform offers many opportunities for brands, and it’s how you harness that power to engage your users as a brand that can make all the difference.

South Africa is moving up in the world when it comes to Facebook, with 46% of users returning to the site daily and 1.58 million South African users accessing Facebook via their mobile phones. Facebook has now become a habitual part of our daily lives, whether we like to believe that (or admit it) or not.

Globally, the average usage per day on Facebook is 27 minutes, with 2.2 visits per day and 57 % of users logging on daily. So how can we utilise this vast resource? Where is the money?

* This information was sourced  from  http://socialnomics.net

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