The Political Search Index Part 2
Party leaders failing to fully protect their online reputations
Our new political research shows that Britains party leaders are failing to protect their online repuations. Over the last two months Tamar tracked the reputation management of leading political figures to determine how successful they are at positioning themselves positively online.
And the findings make interesting reading as Head of Search Neilson Hall pointed out on Sky News last night. We found that unofficial and highly negative websites bearing the names of the Conservative and Labour leaders consistently rank high on the first page of Google for people seeking information on them.
And while the Liberal Democrats and the Greens have moved more quickly on Twitter the same cannot be said for the two main parties who have not engaged with Social Media in a postive and meaningful way, as yet.
So with the next general election being fought online as well as offline all parties need to work on the detail of their leadership reputation management and which platforms they are choosing to engage their potential voters with.