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Tamar is Agency of the Year – a 1st for a UK Search agency

Tanya Goodin
Tanya Goodin
CEO
27 November 2009

I am over the moon that last night we were named Agency of the Year by the Financial Services Forum at the spectacular Guildhall in London. It was a nail-biting effort by Team Tamar to get there involving a flat tyre, a motorbike rescue dash and a pair of black-tie suit trousers being rescued from a soggy gutter, but we made it…

AOY-2

Three years ago we set as one of our corporate goals that we would like to be recognised for our client work by winning the Agency of the Year accolade. I’ll be honest, at times it has seemed an unachievable goal - digital agencies still don’t enjoy the profile of above-the-line agencies in UK client companies and search can be seen as even more specialist and obscure. But we kept going. As I said to the team this morning it just goes to show the immense power of writing down a goal and going for it.

I’m particularly pleased with this award for three reasons:

Firstly, it’s really satisfying that FSF members specifically (effectively client companies), have voted us Agency of the Year, rather than other agencies. It’s our clients we’re always working so hard to achieve results for and it’s them we particularly want to impress, not necessarily our peers (though that’s always nice so please keep the congratulations coming :-) ).

Secondly, I’m delighted that we’ve won the award this year because we’ve achieved our fantastic results in a severe economic downturn in the UK – one of the worst years for the financial services industry on record. In any other year they’d be great results, in this year they’re outstanding. The market is incredibly tough for all agencies in the UK at the moment but no other search-led agency can rival us for the quality of clients we have and the outstanding long-term results we achieve for them.

Lastly, as far as we can recall this is the first time a UK search agency has been awarded an ‘Agency of the Year’ accolade in an category that includes other full-service and off-line agencies, rather than a digital or search specific category. This is great news for the profile of the digital industry and a defining moment for the whole search industry. It’s about time we came out from under our covers and shouted about what great results search can achieve for clients and what incredible ROI search can deliver.

I couldn’t be prouder of the really talented team I have here at Tamar. They’ve worked long hours and put in a lot of hard work to achieve our fantastic results for clients and this is a very satisfying reward for them. They’re also great company at an awards evening, I wish I could tell you what they got up to last night……

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