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Do no evil? Now who is playing dirty?

Tanya Goodin
Tanya Goodin
CEO
23 November 2009

The news is the news as Bing throws down the gauntlet

So Microsoft are looking to pay News Corp, and others, to appear in their results and not in Google. Please don’t tell me this is going to be a ‘how big are my pockets’ job?

And while I don’t mind someone paying ‘for’ placement, paying someone ‘not’ to appear in someone elses index is a bit off. This is not washing powder, this is News.  Denying someone the right to appear where their news results are expected is not what we are used to or desire.

And by not appearing in Google would this invalidate the authority of the news article?

Google says you can do almost nothing to harm other sites in their index. Seems to me Microsoft have dealt the first blow in what may become an increasingly dirty war by aiming to undermine Google. This is not a traffic revenue deal, this is a scrap in which, once again, winner takes all.

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