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Where oh where are the CEO blogs?

Tanya Goodin
Tanya Goodin
8 October 2009


Blogging appears to be the hot topic of the week.

On Monday, the US Federal Trade Commission issued a blogger clamp down.

Then on Wednesday, I came across two interesting blog-related posts. In the morning I read through the BBC’s piece about Blogger’s 10th anniversary and accompanying analysis of blogging’s influence on the way people communicate their views and what they’ll share publicly.

What a difference a decade makes. In 1999, there were a few hundred blogs. In 2009, there are an estimated 200 million blogs in existence!

Later in the day, eConsultancy profiled the five biggest internet cultivated ‘celebrities’— the most notable being gossip blogger Perez Hilton who’s used the medium to make a generous living from ad revenue.

I started to think about the blogs I read regularly and noted that a blog written by a non-tech/media CEO is not one of them.

There seems to be a lot of catching up to be done by CEOs in other industries. Why aren’t more writing better business blogs? There’s a real derth of really GOOD business blogs written by people at the coalface, people who are actually running businesses.

Is it because they’re somehow afraid of exposing their businesses in some way and their corporate PR’s, who like to deal in ‘controlling’ the media are advising against it?

Yet, Sarah Brown is actively microblogging on Twitter, even with all the security headaches that must entail. Surely a high-profile CEO could write a really compelling blog?

I’d personally love to see a blog by the CEO of British Airways, Willie Walsh, talking about how he’s dealing with the horrendous economic downturn and how it’s impacting his working day – would be gripping.

I’m keen to find some good blogs written by business leaders and hope to be deluged by loads of recommendations.



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