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Tunes just a click away

Alex Christie

29 October 2009

This week see’s Google make a significant step forward in its quest to provide users with ever more accessible information by releasing a new music attribute to its search listings. The new music features provides users looking for songs or albums, the opportunity to preview or even purchase the tracks at the click of a button. Google has partnered with Myspace and Lala to help populate the new universal search listings, which although are only available in the US at the moment, are likely to be rolled out in Europe in the coming months.

This is an additional opportunity for Google to generate extra revenue and direct music lovers to a new source of relevant information. However perhaps more significantly this will be seen as a direct challenge to music’s behemoth iTunes – currently the worlds leading music retailer. Conversely it also gives the big G the opportunity to gain market share from the artists sites themselves, by positioning itself as a gateway for new unsigned acts – an area that historically was exclusively ‘owned’ by the social media giant Myspace.

It will be interesting to see how this latest development pans out, as if successful we are likely to see some more advances within the universal search listings in coming months.

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