Home | SEO, Social Media, Technology, Uncategorized

The new star of YouTube – Adwords!

Alex Christie

14 October 2009

It seems after a painfully long time, Google is finally applying their AdWords system to YouTube, allowing UK advertisers to serve keyword targeted video content to the masses. Google isn’t overcomplicating things, by applying their AdWords platform – allowing price to be based on performance.

With Online spend overtaking TV spend last month, this seems like a logical progression – with online seemingly ransacking TV’s bag of tricks and beating it at its own game. With 15 hours of video uploaded to YouTube every minute, is the obvious (and perhaps only) video provider at the moment which has the clout to really make this stick, and make money from the proposition.

YouTube is calling its new advertising opportunity ‘Promoted Videos’, and is available at ads.youtube.com, along with a full video explaining what it is all about.

With the proposition seeming really straightforward – it will be compelling to watch just how quickly this one takes off.

Tags: Yoyut


Google to clamp down on slow loading ads.

Google are  going to be penalising web adverts whose landing page takes too long to load. ...

Google’s change in AdWords Trademark Policy

5th May marks the day From the 5th of May advertisers will be able to bid on each others registered trademarked...

Who says Manchester?

I wonder if I am alone when I say that I was around 20 before I knew what Manchester was? Sure, I know...

Timezones FTW!

Well it seems that the China office has done it again. After my earlier post, once again the early eastern...

YouTube spreads their wings

Google has finally decided that it’s acquisition of YouTube should start bringing in the money. It...

Grab This Widget