28 October 2009 | Tanya Goodin

Political Search Index – your view?

Here at Tamar we recently launched our first Political Search Index which is a report we’re developing which tracks how easy it is for voters to find official policy information from the mainstream political parties online.

We’re really pleased to see that this has generated some great coverage, as well as creating quite a bit of debate. As well as coverage online in places like Brand Republic and Net Imperative our very own Aaron Williams was asked to appear on Sky News to discuss the findings (video coming soon!) and a lot of Tweeting MPs are fiercely debating the results.

As well as discussing the results themselves, a number of people have been asking about the criteria we used for the study. In this, the first of a series of research pieces we will be conducting we focussed on a set of search terms around policy using terms such as ‘Labour Foreign Policy’or ‘Conservative Transport Policy’ etc.

As we move closer to the election we are going to be looking in more depth at how the parties are managing their campaigns from an online perspective, so we’d really welcome your views on areas to examine. Should we include a wider group of parties? What other areas would you like to see scrutinised? Is it wrong to think that people will use the parties websites to find a policy, or are we over-estimating the importance of the internet in politics for floating voters?

We’d love to hear your comments below, and we’ll definitely consider them when we compile the next white paper.

Tanya Goodin

Tanya Goodin

Founder of Tamar