Early on Thursday morning, myself and couple of Tamar colleagues were lucky enough to be invited to join the “Measurement Camp” gang at their monthly meet-up. I’ve known of Measurement Camp for a while now (including their most excellent Wiki) but this is the first time we’ve been able to attend (purely for timing reasons – it’s open to all comers!) and I have to say, I’m really pleased that we did.
For the uninitiated amongst you, here’s the ‘official’ blub on what the meet-up is all about:
“MeasurementCamp is a global open-source movement to encourage knowledge sharing and industry collaboration towards answering ‘how do we measure engagement in social media?’. It has hubs in the UK, USA (Bay Area) and Ireland“
Clear enough? If you want more details, the organisation (if you can call it that) also has a manifesto which very clearly outlines the purpose:
As this was our first one, Milly and myself vowed that we’d just sit back and watch – get a feel for the room if you will. But alas (for us) this was not to be – and this is a testament to what a friendly bunch of people the attendees and organisers are. Soon we were both (along with Analytics chief Colin) deeply entrenched in the topic of conversation that our team (the group is split in to smaller, working teams) were debating.
I won’t drone on too much about what was discussed – I think there’s a bit of a “What goes to measurement camp, stays at measurement camp” philosophy going on – but needless to say it was a really useful meeting, and gave us a tonne of great ideas that we’re bound to discuss in more detail in future. If they’ll have us, we’ll definitely be attending the next one – why not come along and see what you can learn too?