Good news for anybody who runs a Facebook page AND a twitter account – you can now link the two together. Bad news for anybody in that group who’d like to use Twitter as the primary platform though – this is Facebook > Twitter sharing only, at least at this point.
Yes, despite recent rumblings and developments that seemed to clearly show Facebook’s ambition to emulate and out-shine Twitter, the guys at the ‘book have done the decent thing and opened up the links between the two platform – at least a little anyway.
As Facebook have announced on their official blog, anybody who administers a Facebook page (though not a profile) can now link their Twitter account to the page, enabling any updates posted on Facebook to be shared on the Twitter account linked to it. As FB engineer Michael Gummelt explains in the blog post:
“Many people have asked us to make Facebook and Twitter work better together for those times when they want to share their content as widely as possible. We agree.”
Call me cynical, but the first thing I thought of when I read that was ‘Oh, Ashton Kutcher has been having a word with Mark Zuckerberg’ – and to be quite honest, I doubt that’s far from the truth. Anybody who follows any of the big Facebook names on Twitter (Randi Zuckerberg and Dave Morin being two very good examples) will know how star-struck they can get when it comes to the celebs using Facebook – one very memorable status from RZ when the “Ashton vs CNN” saga was developing showed how hungry they are for Facebook to get similar great PR – and let’s face it, who could blame them?:
Whatever the motivation for the new service, most people should agree that it’s a great sign in the relations between the two social giants. Regardless of who wants to buy who, or copy their offering, the people who work in / for brands using both platforms now have a slightly easier job in keeping their messages linked.
If you adminster a page and want to link it to a Twitter account, you can do so by visiting http://www.facebook.com/twitter – I’m off to play with the new feature now!