Coming from a digital background focusing on SEO, I sometimes forget how important it is to focus on the single most important fact that dictates all marketing strategies – the customer. With an aim to refresh my memeory of this long forgoten phenomenon,I decided to attend a rather basic ‘customer strategy’web-ex.
Here are some of the headlines from the web-ex:
The 4 C’s
o Customer engagement
o Customer experience
o Customer satisfaction
o Customer loyalty
Customer centric strategies (success strategy)
o Get closer to your customer (360 degrees customer review)
o Do more with less (automate tools, more focused efforts etc.)
o Find creative revenue opportunities (spot trends with deep customer insight)
o Benefit with globalisation (leverage global connections etc.)
In case you are wondering what in the God’s name is 360 degree customer view, then it simply means the following:
Now I can go back to my SEO world and consider all of your customers everythime I think of your strategy.