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Understanding content and context

Tanya Goodin
Tanya Goodin
CEO
24 July 2009

The challenge for Search Engines

This morning I was searching online and came  across a site ranking OK for a niche term but what got me was the fact that that the company was actually in administration and had been for a couple of weeks.

On the website home page there were a couple of notices that gave notice of the Administrators and their details as well as one about the Insolvency process in this companies case.

So here is my question. If Search Engines can crawl and index content and make connections between sites (relevancy) then can they actually understand what the content is saying?

So in this case they ‘read’ the content but did they understand it and the context of it? And if they did what should they do with this information? Should they leave the site as is or because the site is now no longer trading and of no ‘value’ to users should it be removed?

My view is leave as is but if and when the company is wound up maybe then remove from keyword rankings if not Brand searches. But can search engines do this and just what will they do?

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