Google financial insight
Well the second quarter results for Search engines have now being made public.
Google’s results were positive and ahead of analysts expectations. Revenue of $5.5bn was an increase of 3 per cent quarter-on-quarter from 2008. A slightly different picture from the Q2 results published by Yahoo, where net revenues had fallen by 16 per cent.
Even though Google is still seeing growth through a recession, the pace has significantly changed over the past eighteen months, suggesting that even the mighty power of the dominant search engine isn’t entirely recession-proof. However, Google is being managed prudently through the storm, with cash reserves of $12bn and managing it’s costs well.
The question is, how the third quarter will fare for the Search industry given the increased competition for paid search terms?