Did you know that users can force Google to only display results that have been updated or added?
The fact that users can switch their results to display time-sensitive content means that if your site is not updated as regularly as possible with fresh and updated content then your ads won’t appear for the search terms you’re targeting, irrespective of what parameters the user chooses when searching.
If you are looking, for example, for a dress on Google, then it is a useful filtering tool to look at dresses that have been identified as ‘new content’ instead of all new dress results being scattered throughout the search results.
All you have to do is alter your search options; using the Advanced Search options in Google allows you to view results that have been updated in the past 24 hours, past week or past year.
View a demo of how to change your settings.
So, ensure that your content is updated as regularly as possible, do not batch upload new content to your site and take a look at your web site release schedule as it may be seriously effecting your bottom line.