Online Marketing Show 09 #OMS09
Today I attended the Online Marketing Show at Olympia, convienienlty just up the road. You can see me on their intro video head down while beach ball were kicked around. But more on that later. So on a hot and sunny day what were my impressions and what did I learn?
Well, I saw quite a number of varied, in a good way, speakers and presentations and looking for a theme that tied them all together was actually pretty easy. Despite the competitive viewpoints actually what drove all the presentations was of course ROI but more than that it was about having an integrated marketing approach. Nothing earth shattering there but actually it felt to me that marketers actually meant it and got it.
Sure some are more effective than others (no obvious plugs here) and I understand why people defend their corner but really the focus has to be on what works for the potential customers. What are their expectations?
Leading this was the continual use of language such as ‘dialogue’ and ‘conversations’ that really meant engaging with the customer in a way that was comfotable to them albeit emil, TV, Direct Mail and of course leading the way online and Search.
One thing which really struck me was the willingness of agencies to help Brands challenge the norm and not to play safe all the time. On any level this leads to more innovation and of course the potential for greater success, however that looks.
Giving up ‘control’ is a big ask but actually that has already gone, the interweb saw to that. What matters now is how Brands manage it.
All in all the Online Marketing Show 09 #OMS09 was interesting and hot, pretty much how I like most things!
Oops, forgot to mention about the ball playing thing. A brave start at the early morning session from Playgroup to engage everyone by throwing beach balls into the audience to find out who did what. Interesting start that eventually saw a few people get into the swing of things.