Whilst Microsoft chose to display its efforts on revolutionizing the search engine by creating a ‘decision’ engine, (a move that can only be seen as an attempt to chip away at Google’s dominant market share), Google appear to be taking a more risky and innovative approach by focusing on real time communication.
The ambitious communication tool looks to consolidate email, instant messaging, blogging, wikis, multimedia management and document sharing into one easy to use platform. This move will essentially look to drive users away from Google’s traditional products such as Gmail, Google docs and Picasa as well as attracting users from similar offerings supplied by it’s competitors Yahoo and Microsoft. It appears that as Microsoft’s Bing is trying to dent Google’s market share as the leading search engine, Google’s Wave is challenging Microsoft’s Office package by luring users away from their desktops to a single, innovative, online platform.
Although Microsoft’s Bing announcement displayed some user friendly features such as improved contextual search, it’s biggest drawback is that it hasn’t shown a great deal of innovation or attempted to show that Microsoft has the ‘wow factor’. On the other hand, Google’s focus on creating a new unified web application, a completely different product to Bing and Google’s core experience, is the announcement that is already creating the most excitement in a busy week for search engine unveilings.
“With Google Wave, we’re proposing a new communications model that presumes all these advances as a starting point” said Lars Rasmussen, Wave project co-founder. “Wave is what email would look like if it were invented today.”
The portal will allow multiple users to swap photos, maps, videos and other documents over the internet in real time.
Participants in each “wave” will be able to share items on the page and then publish the result of their conversation directly to their website or blog which proves to be very exciting for the world of SEO. It is reported that the Wave embeds are still in the early stages, yet are proposed to use similar functionality to what is currently used when adding a YouTube video to your own site.
In time Google have said that its plans include giving Wave’s users the ablility to pull information from other information sources such as Twitter other social networking sites.
The introduction of Google Wave indicates that the search engine giants are in no way beginning to slow down as they continue to maintain their position as market leaders. Even in a time when competitors, such as Microsoft, are attempting to change the way users interact with search engines, Google continue to innovate and push through what they clearly believe to be their next wave of success.
Google Wave is currently only available to the developers who attended the I/O conference. In comparison to Microsoft’s announcement at the All Things Digital Conference, Google spoke to the people who were invited to participate in the evolution of the product before its release to the end user.
To sign up to the Google Wave updates and access to the platform when it is finally released, enter your details here.Tweet