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Video Optimisation in Google

Tanya Goodin
Tanya Goodin
CEO
22 April 2009

How quickly does video rank in Google?

I am running a test (so cannot show you the results yet!) but I wanted to give you a heads up and let you know just how quickly and easy it is to get rankings and why you should get invloved.

So I ran a test, shot a 50 second video which wobbly and unedited, put it on a web page (nothing super powerful, new in fact), added some text, submitted to You Tube, added some sound, got the page indexed and bingo! (eight days door to door)

The video now ranks top 20 for a pretty good search term in the general SERPs and #1 on video search. And once we get a better video that will get some reviews (important that) I know we will rank a lot better. We are also going to aggregate the video across a number of other sites as well.

Why did I do this? Well, I wanted to see how quickly a video could be listed and ranked, how much work was required and what a basic, and I mean really basic, level a video could achieve.

I have been really impressed with how this video has perfomed and we are already getting some traffic back from You Tube and video search. Not much out of the SERPs as yet.

But this is such a great way to interact and engage with users in a different way. I tried it and I think you should too!

ps I also cretaed a 'channel' on You Tube – took about 30 seconds!

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