23 April 2009 | Tanya Goodin

Paid search effectiveness decreases year-on-year

A new survey conducted by Econsultancy (UK Search Engine Marketing Benchmark Report) has found that 15% of UK companies report decreasing effectiveness year on year from their paid search (PPC) campaigns.

Even more interesting, 48% reported better returns on natural search campaigns compared to the 43% who had better returns on PPC.

The good news for the entire search industry is that the survey found large numbers of companies were continuing to increase spend on search as a whole. More than half of companies (55%)  say they intend to increase SEO budgets and just under half (45%) will up paid search spend this year as they look for the measurable ROI that we know search offers in these difficult economic times.

So good news for the search industry and another indicator showing that SEO is continuing to outperform PPC for ROI. Happy St George's Day!
Tanya Goodin

Tanya Goodin

Founder of Tamar