21 April 2009 | Tanya Goodin

Google Similar Images

Google Labs trials Similar Images functionality

We all know that Google is striving to understand user intent when searching but this can be a trickly thing. For example, and I always use this one, type in 'Apple' and what exactly are you looking for? Apple Mac or Apple to eat? Tricky for the search engines to know even if you are signed in and getting personalised results if this is, for you, a new search.

So over at Google Labs they are trying to offer a way of extending your search without having to type in new queries. They say this is useful for, and I quote here, 'queries with multiple meanings (jaguar), comparison shopping (hairstyles), or just browsing (New York)'. This new image search offering is called Similar Images.

Try it and see what you think. I did a search for shoes and it works well to drill down to images of shoes you may want to view.

One thing which was quite neat was that the original query was retained at the top of the page so no matter how far you drilled down it was easy to get back to your first set of search results.


I like this, nice one Google!

Tanya Goodin

Tanya Goodin

Founder of Tamar