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Who is the walrus?

Alex Christie

24 March 2009

Wally"The time has come," the Walrus said,
"To talk of many things:
Of shoes–and ships–and sealing-wax–
Of cabbages–and kings–
And why the sea is boiling hot–
And whether pigs have wings."

- Lewis Carrol – 1879

Twitter is ablaze at the moment, growing at a million percent a second (not quite but close) and there doesn't seem to be an end in sight yet. There are dozens of applications sprouting that all add a new dimension of simplicity or complexity, whichever you prefer. Twitter is a the first completely transparent un-censored public-powered database to launch successfully. The potential for instant exposure to a voluntary "opt-in" market is immeasurably valuable and that leads me to my question…

Who is the walrus here?

There are plenty of oysters signing up everyday, and by the look of things at the moment a lot of entrepeneurs all want to be Walruses. I have read a lot about very useful "twitter bots" and how easy they are to create and maintain. It is also possible to create your own sinister bots to get lots of followers with no effort at all – stealing posts and making them your own is rife and I think I might actually be following some of these twiiter :). I can see a bleak, short-lived commercial future for twitter where it becomes a neon jungle full of spam and corporate propoganda.

It would be a completely different web if it wasn't full of entrepeneurs all looking to capitalise on the oysters users out there. The web is a perfect platform fo this new model of maximum engagement and Twitter looks set to be the best channel for this maximum oyster customer user engagement. I hope that the Band-twits (trying to think of a word for a sinister twitter – comments welcome) are figured out early on and kept under control. Spam is always a problem for big new ideas and lets hope that Twitter can keep on top of theirs before all the oysters have been eaten.

 

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