Home | Technology

Microsoft to open Retail shops

Alex Christie

5 March 2009

Microsoft surprised its technology industry rivals and high street retailers by announcing their plans to open its own line of branded shops.

The call to launch a "few" Microsoft stores comes during the worst recession for decades, and just weeks after the listed company made its first ever mass redundancies.
The company, which is based in the Redmond(USA), said its hiring David Porter, an executive from the Hollywood movie studio DreamWorks, to oversee a network of shops that will sell Windows PCs, mobile phones and other devices. Microsoft feels its an exciting time with their strong line-up of upcoming product release like Windows 7, and the release of the new Windows Live and Windows Mobile.

They will also be working hard to tranform the PC and Microsoft buying experience at retail, so that it's straiWin7 ghtforward and clearly for consumers the world over."

Even though the range of hardware now being made by Microsoft, their primary focus will be selling PCs to the consumer, which could be an important way for the company to motivate the sales of the upcoming Windows 7 operating system, due out later this year.

Aside from this, the decision to launch into such an high-priced experiment while the world economy is in difficulties confused some analysts, while others suggested that remaining electronics retailers are likely to be aggravated by the move.



PC vs Mac – It’s on!

Microsoft's chief operating officer,  Kevin Turner,  says they are planning to open their retail...

Microsoft renews Yahoo! deal

Just when we thought we heard the last of the bid from Microsoft’s to buy Yahoo, news of another new...

Microsoft releases Live Search Cash Back Service.

In yet another attempt to win more users over for its search engine, Microsoft is going to introduce...

Microsoft’s new search strategy

In a move that can be likened to Barack Obama asking George W Bush for political guidance, Microsoft has...

Yahoo! to reject Microsoft’s £23bn bid?

According to a report released by The Wall Street Journal, Yahoo's board plans to reject the £23bn offer...

Grab This Widget