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Facebook Top 10 – Italy & Spain in, Sweden & Norway out

Henry Elliss
Henry Elliss
Managing Director
16 March 2009

As regular readers of this blog will know, I keep a very close eye on the way Facebook is spreading around different countries via the Facebook Ad Tool, which you can access if you maintain any Facebook ads or fan pages. Rather than give you another graph showing the top 10, I thought it would be interesting this week to compare the Top 10 countries (in terms of FB usage) compared with this time last year…

Top 10 Facebook-using countries today:

22px-Flag_of_the_United_States.svg
USA – 55,312,580
22px-Flag_of_the_United_Kingdom.svg
UK – 17,763,000
22px-Flag_of_Canada.svg
Canada – 11,659,520
22px-Flag_of_Turkey.svg
Turkey – 9,965,680
22px-Flag_of_France.svg
France – 8,740,760
22px-Flag_of_Italy.svg
Italy – 8,672,700
22px-Flag_of_Australia.svg
Australia – 5,153,580
22px-Flag_of_Colombia.svg
Columbia – 4,512,840
22px-Flag_of_Chile.svg
Chile – 4,341,240
22px-Flag_of_Spain.svg
Spain – 3,950,700

Top 10 from 14th March 2008

22px-Flag_of_the_United_States.svg
USA – 24,703,380
22px-Flag_of_the_United_Kingdom.svg
UK – 9,029,060
22px-Flag_of_Canada.svg
Canada – 8,914,780
22px-Flag_of_Turkey.svg
Turkey – 2,981,140
22px-Flag_of_Australia.svg
Australia – 2,470,620
22px-Flag_of_France.svg
France – 1,301,540
22px-Flag_of_Colombia.svg
Columbia – 1,266,880
22px-Flag_of_Norway.svg
Norway – 1,070,080
22px-Flag_of_Sweden.svg
Sweden – 1,041,340
22px-Flag_of_South_Africa.svg
South Africa – 752,560

So, from the numbers above we can see that Norway (now 1,884,220), Sweden (now 2,098,480) and South Africa (now 1,227,220) have all dropped out of the top 10, to be replaced by Italy, Chile and Spain. Italy has shown a massive take-up in the past year, storming in to 6th place from a previous sub-500k position a year ago. Chile and Spain have both shown impressive growth too – though all of these are out-stripped by the continued growth in the USA (over double their previous number) and the UK (almost double as well). 

My guess would be that Facebook's (comparitively) recent step to make the site available in many more languages has paid dividends for them, opening them up to a lot of communities that would previously not have had much reason to join the sites. This addition is continuing at great pace (thanks in no small part to FB's users) so I'm betting that the top 10 will look a lot different in another year's time…

UPDATED

For those of you who have suggested the list would be more accurate if it showed penetration by country, here's that list too. It's the Top 10 Facebook-using countries by penetration, and if you care about that sort of thing, the population figures are according to Wikipedia:

22px-Flag_of_Iceland.svg
Iceland - 50.17%
22px-Flag_of_Norway.svg
Norway – 39.18%
22px-Flag_of_Denmark.svg
Denmark – 37.97%
22px-Flag_of_Canada.svg
Canada – 34.72%
22px-Flag_of_the_United_Kingdom.svg
UK – 28.83%
22px-Flag_of_Chile.svg
Chile – 25.72%
22px-Flag_of_the_People's_Republic_of_China.svg
Hong Kong – 24.04%
22px-Flag_of_Australia.svg
Australia – 23.84%
22px-Flag_of_Sweden.svg
Sweden – 22.66%
22px-Flag_of_Finland.svg
Finland – 21.23%
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