Home | Social Media

Email is sooo 1999!

Annie Wakefield
Digital Marketing Manager
10 March 2009

Social media has officially over taken email as preferred method of communication.

A bold statement, I know, but it is backed up by recent research done
by Nielsen Online. It isn't all that hard to believe as we all spend
time on our individually preferred social networks daily, but let us
see what the stats say, shall we?

According to the research one in every eleven minutes we spend on the
internet is on a social media site and the fastest growing age
demographic in the social media world? well, 35 to 49 year olds
actually, so everyone is wising up to social media.

The sites that are classified as "social media" include blogs and
social networks are currently the fourth most popular site category
online. The sector is apparently growing twice as fast as search,
software and email.

In the UK the social network boom seems to be walking hand in hand with
mobile browsing as UK users are most likely to access their favourite
social network from their mobile devices. The chief executive of
Nielsen, John Burbank added: "While two thirds
of the global online population already accesses member community
sites, their vigorous adoption and the migration of time show no signs
of slowing."

I love being part of change, I enjoy the shift in habit and social
media is most definitely the way of the future as our addiction clearly
illustrates, only one question remains in my mind, does your business
have a social media presence? And if not, why not?



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