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The Queens Website Reviewed

Alex Christie

16 February 2009

The newly unveiled Royal.gov.uk has without a doubt been the most talked about website in the United Kingdom for just over the past week. A few small flaws in the site design and implementation have been particularly visible to ‘SEO experts’, webmasters and even the ordinary web surfer .

The site has successfully been able to get 30,400 pages of the domain indexed by Google, which is very impressive. However, over 22,000 of these pages appear to be reading as error pages, 16,900 pages are showing with a www.royal.gov.uk/output/*** and 5,160 pages are showing with www.royal.gov.uk/textonly/*** , leaving only an average of 2.6 error pages per genuine ones on Google.

Julian Sambles, Head of Audience at the Telegraph.co.uk says "that the site performs poorly when it comes to Search Engine Optimization". Sambles also pointed to "six SEO failures which needed to be addressed". Interestingly though, the site ranks second only to Wikipedia when looking for "Queen Elizabeth" and the terms "British monarchy". This might be a small, but important, piece of evidence that Google is not as quite as silly as some might make it out to be.

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