Technology is making web-designers lazy.
I remember the good old days of programming when every bit counted and
everything was optimised, this was way before the web was around and
when computers had whopping amounts of ram measured in K. The bandwidth
issues that came with the early web forced coders and web-designers to
be tight with their resources and make sure that their code was as fast
(and as small) as possible. Now as unlimited system memory and
broadband penetrate almost every home it seems the standards are really
Some of the most successful sites in the world are ridiculous resource
and bandwidth hogs. I had the unfortunate problem of browsing while I was off the
grid the other day (28.8K baby) and short of switching to the mobile versions of all
the websites I couldn't open any of my fantabulous web 2.0 sites.
The worst culprits are the the affiliate marketing applications, the
fancy billion dollar companies that display flashy banners on your
site, some times I find myself downloading more ads than content. these
advertising services probably waste more bandwidth than the spammers
out there. I have tried ad-block but limited so that I can still see what
marketing tactics are being implemented so I can keep pace with the
I look at some of the really code heavy websites around these days and
wonder what happened, there are so many brilliant web-designers out
there who are unknowingly using bloated libraries and legacy code it
hurts. Programmers and designers are getting lazy and accepting these
things as standard.
The new link tag has caused a bit of a stir in the seoscape
since its announcement earlier this week. I like it because it really
can help with "bushy" URL's, I am also afraid that it's going to make
back-end designers lazy again with ugly strings tacked on to
their URL's with a nice squeaky clean link tag bright and shiny at the top of the page.
Wouldn't it be nice if the fancy ad-serving companies paid for the
bandwidth that they stole from me, then they could show me as many ads
as they wanted – or I could move to a premium service that has none of
it. Maybe when the ad-targeting gets so good that I actually "want" to
click the ads I won't mind – but for now I'm going to keep ad-blocking