It seems Google Japan has not been following its own SEO guidelines. Google has had to issue an apology for using a pay-per-post service to promote one it's new online products.
"Google Japan is running several promotional activities to let people know more about our products. It turns out that using blogs on the part the promotional activities violates Google's search guidelines, so we have ended the promotion. We would like to apologize to all the people concerned and to our users, and are making an effort to make our communications more transparent in order to prevent the recurrence of such an incident," Google marketing manager Koji Baba said according to a translation from Google Japan's blog.
Google.co.jp was using a service called CyberBuzz, one of the biggest pay-per-post agencies in Japan. In the past Google has penalised other websites heavily for making use of services such as this. It's good to know that the search giant is not using double standards when dealing with one of its own. Google.co.jp had its PageRank lowered from a 9 to a 5 earlier this week.Tweet