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Facebook retracts data changes

Annie Wakefield
Digital Marketing Manager
18 February 2009

Logging in to Facebook this morning I found something rather odd on my news feed page and maybe you would have seen the same thing…

FB Screenshot

So people have complained about the new "Terms of Use", I did a little digging and this is what I found. Facebook has 175 million users and according to the social media giant "Our terms aren't just a document that protect our rights; it's the
governing document for how the service is used by everyone across the
world. Given its importance, we need to make sure the terms reflect the
principles and values of the people using the service."

So the new "Terms of Use" obviously didn't do this, so what were the concerns raised by Facebookers? Well, strangely enough the terms that upset users was very similiar to the Google Chromes Terms of Use stating that "the section in question explains how Facebook has an "irrevocable,
perpetual" license to use your "name, likeness, and image" in
essentially any way, including within promotions or external
advertising."

This sent a little ripple through the Facebook community with more than 71 000 users joining a group called "People Against the new Terms of Service (TOS)". Mark Zuckerberg has responded and confirmed that the social media giant has reverted back to their old "Terms of Use" for now, but are in the process of updating them to a simplified version (linguistically) so that it is clear to all users.

I personally think that simplifying the language used is already a huge step in the right direction, what do you think?

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