Ok so hands up, before I was assigned the Seth Goodin blog to review I hadn’t previously been aware of his work, other than the fact he was the author of one of the webs most popular marketing blogs.
However once his blog was syndicated with my reader I soon became pretty hooked. Goodin’s style is both persuasive and witty and on many occasion has provided me with thought provoking quotes to go away and ponder. Take this gem for example: -
“If it acts like a duck (all the time), it's a duck. Doesn't matter if the duck thinks it's a dog, it's still a duck as far as the rest of us are concerned.
Authenticity, for me, is doing what you promise, not "being who you are".”
I also particularly like Goodin’s take on the role and subsequent demise of the ‘tv industrial complex’. Coming from a search background its been really useful seeing how our niche fits in with the wider marketing mix.
The layout of the blog can be a little confusing though and I found the widget menu really frustrating, it would certainly prevent me from buying a book direct from the website.
All in all Goodin really has set the bar when it comes to insight in this field and I for one will definitely be regularly frequenting his blog from now on, you never know I may even go so far as to purchase one of his latest books – from Amazon!Tweet