The authors refer to this as a notebook, not as a blog, not sure what the distinction is if
there is any. The "notebook" is by the Stanford Persuasion Lab, so if you are not interested in how technology can be persuasive, this blog will not hold much interest for you.
I started reading this blog about a year ago and found it very interesting. It was updated then about 2-3 times a month and any information posted was always very interesting. Unfortunately, it seems that there is less interest in keeping fresh content in the Notebook and I have been disappointed to not see much posted in the last few months.
That aside, as I previously stated, what is there is interesting. For example, there were some unique perspectives posted regarding the ability of Facebook's status element (i.e., donating your staus) to persuade people to get behind Obama that was successful in a way that previous marketing efforts could only have dreamed of.
The Persuasion Lab is doing inspiring and innovative research.
This is my request and plea to them to update the notebook more often!Tweet