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Shift in focus from keywords to user experience

Alex Christie

8 January 2009

Marissa Mayer, vice-president of search products and user experience at Google shared some of her  thoughts on SEO recently. She says that SEO is likely to become less focused on keywords in the future with the possibility of returning
results based on user questions rather than keywords. She added that making web-based data easy to access from
mobile phones will be a big challenge in the future.

"We
really need to harness people's friends better to understand which news
to direct them to, which local events to direct them to … These are
all things that we think are intriguing," she commented.

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