22 January 2009 | Team Tamar

PPC vs SEO – A new analogy to consider

Somebody in the office just came to me and asked if I had a good analogy for the difference between SEO and PPC, other than the usual ones that get thrown around. After a bit of a brainstorm with my desk-mates (big shout out to Chloe for the acorn of this idea!) we came up with what we think is quite a good one – what do you think?

2006-Bugatti-Veyron-Targa-FA-Salt-Flats-1280x960
PPC is like hiring a Bugatti Veron for the day; It's fast, it's expensive, it'll definitely turn heards and grab the attention of passers by; If you get one it's going to eat up a lot of your budget, and cost quite a bit to run. It definitely gets results, though when the money runs out it's going to lounge in your garage gathering dust. It's also very easy to drive.

Volvo_s40
SEO is like investing in a Volvo S40; It's definitely not as fast, and is unlikely to turn as many heads at first; But it's both cheaper and more cost effective; You'll reach the same destination as the Bugatti but you'll have spent less money along the way; Once you've got it working properly, you won't have to spend much money on the upkeep, it'll just keep ticking along with a regular MOT and a service or two.

What do you all think? Cunning observation or totally off the boil?

Team Tamar

  • Mike

    I like it – and look forward to using it in internal meetings!
    Perhaps we can apply the same analogy to companies, or even individuals I work with. On that note, what was the name of the car that the Trotters’ used?

  • Rick

    I do like the comparison, although I think SEO will get you there faster than a Volvo…Anything can really, so how about a Golf GTI instead…

  • Robin

    Agreed – only problem is taht the Volvo is an extremely boring car come on they are swedish.
    However a veyron can only carry two people in my opinion, SEO is a Hi-
    Ace “Wineberg maitland”.
    There have bee rumours afloat that a hi-ace can actually beat a Veyron robot to robot down mowbray main road…
    http://impactniger.org/images/ff07%20loaded%20taxi.jpg

  • http://www.verymerriman.co.uk Keith

    Like it. Used it myself yesterday and it was well understood by non-seo people.