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PPC vs SEO – A new analogy to consider

Henry Elliss
Henry Elliss
Managing Director
22 January 2009

Somebody in the office just came to me and asked if I had a good analogy for the difference between SEO and PPC, other than the usual ones that get thrown around. After a bit of a brainstorm with my desk-mates (big shout out to Chloe for the acorn of this idea!) we came up with what we think is quite a good one – what do you think?

2006-Bugatti-Veyron-Targa-FA-Salt-Flats-1280x960
PPC is like hiring a Bugatti Veron for the day; It's fast, it's expensive, it'll definitely turn heards and grab the attention of passers by; If you get one it's going to eat up a lot of your budget, and cost quite a bit to run. It definitely gets results, though when the money runs out it's going to lounge in your garage gathering dust. It's also very easy to drive.

Volvo_s40
SEO is like investing in a Volvo S40; It's definitely not as fast, and is unlikely to turn as many heads at first; But it's both cheaper and more cost effective; You'll reach the same destination as the Bugatti but you'll have spent less money along the way; Once you've got it working properly, you won't have to spend much money on the upkeep, it'll just keep ticking along with a regular MOT and a service or two.

What do you all think? Cunning observation or totally off the boil?
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