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Apple still juicy in the crunch

Tanya Goodin
Tanya Goodin
22 January 2009

So my finger was bang on the pulse when I noted that Apple's 5th Avenue store seemed to be booming on my recent trip to New York. The company has just posted the best quarterly revenue and earnings in its 10 year history (for the fiscal quarter ending December 2008). 


Steve Jobs said that Apple surpassed '$10 billion in quarterly revenue for the first time ever' with a record quarterly profit of $1.61 billion up on $1.58 billion a year ago. And over 4.3 million iPhones were sold in the quarter, up 88% year-on-year (although many experts predicted this would actually be even  higher).

Despite all the concerns over Steve Jobs health, Apple's results are a welcome beam of light in the credit crunch doom and gloom that is the global economy.

I've been an Apple user since the 80s – the Mac SE30 was the first desktop computer I ever owned – and I think the past few years have been the golden years in its history. Long may its ground-breaking work continue, it's a inspiring, pioneering and iconic brand.

More importantly, Apple's continued growth is a sign that things are still healthy in the technology sector and that we remain well placed to ride out the storm. Here's hoping that Google and Microsoft's results, out tomorrow, will continue in the same vein.



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