Home | SEO

Spotlight falls on Baidu’s search algorithm

Alex Christie

1 December 2008

It doesn't seem that a month goes by without China having to deal with another product scandal, whether it is milk, eggs, toys or in this case medical products. But this latest scandal has strangely brought attention to the search algorithm of China's largest search engine, Baidu.

Baidu.com announced an overhaul plan last Friday, after it was accused of allowing unlicensed medical products suppliers to buy higher rankings in its search engine.

While of course it is terrible that unlicensed medical products are getting foisted on the unaware, I am not 100% sure why Baidu is expected to be the Gatekeeper. For some reasn people aren't in uproar over the dodgy suppliers, but rather that Baidu has appeared to help them. The crux of it apparently being that Baidu employees helped fabricate documents for the unlicensed suppliers.

It has always been a bit of a SEO headache to optimise in Baidu, where the playing field is uneven due to the fact that Baidu includes paid listings in its organic results without indications that they are paid.

China Central Tv apparently reported that "Baidu's algorithm has helped companies making such claims to achieve strong search rankings".

A different comment published in Forbes has Baidu as saying "Search results are not influenced by the bid ranking service".

The good news is that this scandal may have prompted a change to searching in China, according to Baidu's CEO,
Baidu will soon launch a new advertising system called PhonixNest, to
provide a  more transparent service to local internet users.

LEAVE A COMMENT

IF YOU LIKED THIS POST, YOU MIGHT ALSO LIKE THESE:

Search MP3 on Google

Google China has decided to provide MP3 search service from August, although the exact time and business...

China SE Market Share: Baidu 64.4% Google 26.1%

It was reported by Analysys on Wednesday that Baidu had further expanded its market share, compared to...

Baidu still leader of the pack in China

Search giant continues to dominate Chinese market Chinese search engine Baidu announced on Friday that...

Google and Baidu launch sections for Sichuan earthquake

Google and Baidu Launch Sections for Earthquake in China On the 12th of May a violent earthquake shook...

Baidu launch Japanese search site

Chinese search engine launching Japanese search site. Chinese search giant, Baidu, has launched a Japanese-language...

Grab This Widget