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The online race for the white house

Alex Christie

5 November 2008

Americans went to the polling stations yesterday to vote for a new president. Its common knowledge and no real surprise that the internet has had a significant impact on what many believe to be the most important elections the U.S. has ever seen. The elections will go down as the most expensive ever with $1bn dollars being raised between the two candidates. To give you an idea on numbers, from January to August 2008 Barack Obama spent $5.5 million on online ads, $3.3 million went to Google alone.

The two candidates, democrat Barack Obama and republican John McCain have gone all out in exploiting all available online resources to get ahead.

A survey conducted by Pew Internet & American Life Project on ‘The internet and the 2008 elections’ makes for interesting reading. Like the
percent who say they get most of their campaign news from the
internet has tripled since the last US elections in October 2004 (from
10% then to 33% now). For me still a surprisingly low figure. There is more information on the internet than ever before in the history of politics.

I found this interesting article SEO review of the presidential race from Jan this year. I’ve done an update on the backlink count. Barack Obama still leads with a massive 2,873.823 backlinks and growing by the minute. John McCain is far behind in the backlink stakes with 1,185.997 links.

After months of campaigning, elections speeches, debates and elections polls the outcome is almost upon us. Follow the results here ,here, here, here, here, here, here, here……

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