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Good News in Bad Times

Alex Christie

14 November 2008

Omniture is one of the largest analytics providers world wide, and in the 3rd Quarter of 2008, despite doom and gloom around the business world, it announced revenue of $77.8 million, which was a 108% increase on the same time last year (unfortunately, overall they incurred a net loss).

Anyway, regardless of the net loss, the point is, that their revenues were massively up on last year, despite the worsening economy.

What does this mean for web analytics? Well, they are one of the biggest providers and obviously companies are buying their products. Which insinuates that more and more companies are interested in the performance of their website, and don’t mind investing in it at this time. This will mean not only more job opportunities for web analysts, as companies look for people to decipher the endless reams of data tools like Omniture can produce, but it also means a maturing and increasing competitiveness of the online market.

With more companies using analytics packages on their sites, we should expect:

  • more attention to search marketing, refinement of strategies, and increasing competition,
  • more attention to site design, as site owners diagnose site design problems
  • increased efficiency of websites, as site owners discover what works best

Generally it is a big plus for users, who should be able to enjoy sites which better meet their needs, are easier to use, and which are easier to find in the first place!



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