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YouTube spreads their wings

Alex Christie

9 October 2008

Yt
Google has finally decided that it’s acquisition of YouTube should start bringing in the money. It was reported on Tuesday that YouTube will start to sell music and video games online and experiment with new advertising formats to increase revenue.

Investors have for a long time been nagging Google to get YouTube, which cost them nearly a £1 billion in 2006, to produce meaningful revenue.

Up to now YouTube’s main source of income was from advertising alone. Apparently they have already started experimenting with new formats to coincide with their future plans. Visitors will be able to watch a music video on YouTube and then be able to buy the actual song by clicking on a button close to the player.

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