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You Tube – Hot or Not

Alex Christie

2 October 2008


After a recent discussion around the hallowed tables of Tamar about rating images and videos that users send to sites, as luck would have it I came across an article on Google discussing the issue, but with an added twist.

It states, "What if you could learn not just which of your videos are hot on the site, but which specific parts of those videos are hotter than others? What if you could know exactly when viewers tend to leave your videos, or which scenes within a video they watch again and again?"

This information is now available to all YouTube video uploaders with an innovative new feature for Insight called "Hot Spots." Once logged in a graph sits beside your video showing you the peeks and troffs of where viewers have left. It works out the hotness or notness by comparing the video’s abandonment rate at that moment to other videos on YouTube of the same length, and incorporating data about rewinds and fast-forwards.

If this was to be used in the wider world it may prove very useful for advertisers as they would be able to place specific ads just before key drop off points. Analysing the data may also result in having to edit the original video to get rid of less interesting elements



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