Just a little under a year after Microsoft bought a $240 million stake in Facebook, the effects of that deal are beginning to become evident. As has been predicted for a while now, today finally saw the roll-out of Microsoft Live search on Facebook, though (reportedly) only in the US at the moment… [though I can definitely see it on my Facebook too?!]
The search only kicks in after you select "search the web" on a drop down in the search box, but it’s definitely a big step in monetising what has until now been a ‘much talked about but very little action’ deal.
According to the Facebook blog: "By integrating web search into Facebook, you can increase the information available to share with your friends, family and coworkers on the site. For example, your friend may invite you to an event at a new restaurant. Without leaving Facebook, you can check out the details of the restaurant on the web." Before adding more subtly: "Along with your search results, you may also begin to see ads for products, services or other things that are relevant to your query."
I’m not entirely convinced on the arguement that people are desperate to be able to search without ‘leaving’ Facebook (it’s not like logging off and going to the phone book after all!) but it’s a positive step in my opinion, and I look forward to trying it today.
The end of the Facebook blog post announcing it adds: "We think there is the potential for much more and we’re working on a number of other new ways to leverage all the web has to offer." Guesses as to what they might be are welcome below…Tweet