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Copywriting 101

Annie Wakefield
Digital Marketing Manager
27 October 2008

Copywriting and content writing are two related, but very different, types of writing. To explain this concisely, I resorted to the all-wise Wikipedia.

According to Wikipedia: Writing online is very different from composing /constructing content for printed materials, since surfers tend to scan instead of read the internet, skipping what they think is unnecessary information and hunting for what they really want.

Content writers must have the skills needed not only to stuff paragraphs with keywords for Search Engine Optimization purposes, but make sure their composition makes sense so they will be able to tap their target market.

So:

Copywriting is the use of words to promote a person, business, opinion, or idea. Although the word copy may be applied to any content intended for printing (as in the body of a newspaper article or book), the term copywriter is generally limited to such promotional situations, regardless of media (as advertisements for print, television, radio or other media). The author of newspaper or magazine copy, for example, is generally called a reporter or writer, not a copywriter while, a `content writer` is a person who specialises in providing relevant text content to websites. Their expertise lies in adapting themselves to whatever a particular website demands of them to compose. Most of their work centres on marketing a particular product or service that sites are selling or endorsing.

So now you have a better understanding of what Tamar copy/content writers are up to. Watch this blog for upcoming posts on copy/content writing information…

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