Blogging is dead….long live the blog?
There’s been a deluge of posts this week about ‘the death of the blog’. ‘All very 2004’ seems to be the conclusion with seasoned observers commenting that amateur blogs have been drowned in the blogosphere by a tsunami of paid bloggers, subversive marketing campaigns and cut-price journalists.
It’s true that we’ve recently had to exhort even formerly enthusiastic bloggers in the Tamar office to blog more often and recently ran an internal workshop to encourage the shy to be more vocal and the uninspired to be more creative. But even the very keen are finding it harder and harder to say something original day after day and to compete with professional writers on magazine sites. And no-one wants to read a blog written just for the sake of writing one do they? It’s something I’ve struggled with myself – not wanting to write until I’ve really got something to say.
I’ve also personally found another pitfall, that in my quest to be original and not merely comment on news stories published on the Beeb or even on other blogs (which so many blogs seem to boil down to), I’ve unwittingly offended family and friends by using them and their lives as fodder in my blogs…I’m running out of friends!
But despite being a keen facebook and twitter user, which Robert Scoble (Microsoft‘s former ‘Technical Evangelist’) says are making blogs redundant, I still do enjoy the freedom which blogging brings, a bit like writing a diary but with the unexpected benefit that someone somewhere might read and even enjoy it. And personally, I don’t want to be limited to the 140 characters on twitter, maybe it’s my age but it just smacks of texting rather than the crafting of elegant prose.
Besides, not only do I still enjoy writing, I love reading other people’s blogs too. Jeremy at Tamar recently came up with the idea of getting every employee to blog on their top three favourite websites. I must admit I rather yawned at the idea, anticipating endless essays about Google and facebook. But I’ve really enjoyed reading them all and have been astounded by the breadth and depth of content out there, not to mention websites I’ve simply never heard of that have enthusiastic followers. I work online and yet these blogs have introduced me to gems of hidden content I’d never come across before. This is what blogging is really all about for me, back to Tim Berners-Lee‘s original vision for the World Wide Web – the unrestricted sharing of valuable and genuinely useful information.
So, I’m going to keep on blogging when I’ve got something to add to the millions of voices in the blogosphere. Besides, as we keep telling all out clients here at Tamar, blogging is very good for SEO!