28 October 2008 | Tanya Goodin

Blogging is dead….long live the blog?

There’s been a deluge of posts this week about ‘the death of the blog’. ‘All very 2004’ seems to be the conclusion with seasoned observers commenting that amateur blogs have been drowned in the blogosphere by a tsunami of paid bloggers, subversive marketing campaigns and cut-price journalists.

It’s true that we’ve recently had to exhort even formerly enthusiastic bloggers in the Tamar office to blog more often and recently ran an internal workshop to encourage the shy to be more vocal and the uninspired to be more creative. But even the very keen are finding it harder and harder to say something original day after day and to compete with professional writers on magazine sites. And no-one wants to read a blog written just for the sake of writing one do they? It’s something I’ve struggled with myself – not wanting to write until I’ve really got something to say.

I’ve also personally found another pitfall, that in my quest to be original and not merely comment on news stories published on the Beeb or even on other blogs (which so many blogs seem to boil down to), I’ve unwittingly offended family and friends by using them and their lives as fodder in my blogs…I’m running out of friends!

But despite being a keen facebook and twitter user, which Robert Scoble (Microsoft‘s former ‘Technical Evangelist’) says are making blogs redundant, I still do enjoy the freedom which blogging brings, a bit like writing a diary but with the unexpected benefit that someone somewhere might read and even enjoy it. And personally, I don’t want to be limited to the 140 characters on twitter, maybe it’s my age but it just smacks of texting rather than the crafting of elegant prose.

Besides, not only do I still enjoy writing, I love reading other people’s blogs too. Jeremy at Tamar recently came up with the idea of getting every employee to blog on their top three favourite websites. I must admit I rather yawned at the idea, anticipating endless essays about Google and facebook. But I’ve really enjoyed reading them all and have been astounded by the breadth and depth of content out there, not to mention websites I’ve simply never heard of that have enthusiastic followers. I work online and yet these blogs have introduced me to gems of hidden content I’d never come across before. This is what blogging is really all about for me, back to Tim Berners-Lee‘s original vision for the World Wide Web – the unrestricted sharing of valuable and genuinely useful information.

So, I’m going to keep on blogging when I’ve got something to add to the millions of voices in the blogosphere. Besides, as we keep telling all out clients here at Tamar, blogging is very good for SEO!

Tanya Goodin

Tanya Goodin

Founder of Tamar

  • http://socialmediablog.tamar.com/ Henry Elliss

    Oh come come, you have LOTS of original thoughts to blog about – and I’m sure you can do some without using any friends as examples too, ha ha.
    I shall send you some links to some blogs I’ve subscribed to which have a nice varied output – good for inspiration I’m sure!

  • http://www.beyondyournose.com Bergen Larsen

    Its crazy, but true. I find it hard to find the time to blog, but I spend an amazing amount of time reading other people’s blogs (personal & professional). I’ve got about 10 half written articles that I need to pick up and finish, even if it is just one. Time management and the patience to sit down and just get on with it. 🙂
    I believe blogging is a fantastic tool, for communicating valuable information. If you can connect with the local blog-o-sphere, you’ll find valuable content that is relevant. We have a champion who’s trying to kick start it this side of the planet (South Africa), Wogan May (.com) who’s doing a fantastic job even if he does manage to post 400 times a day.
    The social media does seem to make it a bit easier to communicate new blog posts and interesting links. There is the evil side of it that it takes away the persona that comes with a custom blog. Although I’ve added in the apps on facebook to read my RSS feeds and alert friends that I’ve posted a new entry. Social networks are there to assist the blog-o-sphere, not to detract… although they seem to be doing both.