Home | SEO

Yahoo to implement Google Ads

Alex Christie

12 September 2008

It has been reported today that Yahoo is to go ahead with its Google Ad deal, despite mounting criticism surrounding the deal and growing speculation of trust issues which has lead the US justice department to investigate. The agreement is set to be implemented in October this year where Google Ads will be displayed alongside Yahoo search results.

The BBC spoke with executive vice-president of Yahoo US, Hillary Schneider, who denies the action infringing upon any guidelines of the law. Both parties are said to have voluntarily agreed to the investigation by the US Department of Justice and agree that the move is good for competition in the long term.

This move can only be seen to help push online advertsising investment, which according to reports earlier this year has already overtaken tv spend, and is about to pass that of radio advertising spend, despite the recent market slowdown. We can therefore assume that this move will see an increase in sites taking a more holistic approach to their search strategy.

Yahoo are set to redesign several popular areas of its site, including the homepage in order to extend its advertising services.

LEAVE A COMMENT

IF YOU LIKED THIS POST, YOU MIGHT ALSO LIKE THESE:

Google Pulls Out of Yahoo Ad Deal

Due to regulatory and antitrust concerns, Google inc. has finally decided to pull out of their much discussed...

Yahoo Traffic from Google?

A report done by Heather Hopkins from Hitwise last Thursday reveals that Yahoo’s majority traffic is...

Yahoo Web Analytics

Yahoo recently launched its own web analytics package. Formally known as IndexTools it was rebranded...

Microsoft renews Yahoo! deal

Just when we thought we heard the last of the bid from Microsoft’s to buy Yahoo, news of another new...

Yahoo CEO Steps Down

After a turbulent year Yahoo's CEO, Jerry Yang, has announced that he will be stepping down. At the...

Grab This Widget